Creative Agency Archives - Dr. Todd Hoffman https://drtoddhoffman.com/tag/creative-agency/ Consulting + Project Management Thu, 15 Aug 2019 09:31:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://i0.wp.com/drtoddhoffman.com/wp-content/uploads/2022/09/cropped-TH-SiteIcon.png?fit=32%2C32&ssl=1 Creative Agency Archives - Dr. Todd Hoffman https://drtoddhoffman.com/tag/creative-agency/ 32 32 214590892 Does Narrowing in Freak You Out? https://drtoddhoffman.com/does-narrowing-in-freak-you-out/ https://drtoddhoffman.com/does-narrowing-in-freak-you-out/#respond Thu, 15 Aug 2019 09:31:57 +0000 https://drtoddhoffman.com/2019/08/15/does-narrowing-in-freak-you-out/ Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers.

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]]> Whether you’re a creative entrepreneur, small business owner, or even a larger organization – the idea of getting daringly narrow with your brand positioning and marketing efforts can sometimes feel like boxing yourself in, painting yourself in a corner, and alienating potential customers (who can pay you) and help your business grow.

It’s not uncommon for us to get pushback from our clients who are uncomfortable with narrowing in on their dream customer. They might say it’s because they don’t want to leave anyone out.

Either a previous customer you’ve already worked with, a friend you know would benefit from your offering, or maybe even a character on a TV show you could imagine hiring you!

But if we’re reading between the lines, we always sense an underlying fear of losing out on any customer willing to pay them. If money were no object, who would your dream customer be? What exactly would you offer them? Why do they need it – what problem are you solving for them?

Source: https://braidcreative.com/blog

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]]> https://drtoddhoffman.com/does-narrowing-in-freak-you-out/feed/ 0 456 Your Brand’s First Impression is the Icing on the Cake https://drtoddhoffman.com/your-brands-first-impression-is-the-icing-on-the-cake/ https://drtoddhoffman.com/your-brands-first-impression-is-the-icing-on-the-cake/#respond Thu, 15 Aug 2019 09:31:11 +0000 https://drtoddhoffman.com/2019/08/15/your-brands-first-impression-is-the-icing-on-the-cake/ What’s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel.

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]]> One of the first cakes I can remember eating was a spongy Betty Crocker lemon cake with chocolate icing at my grandma’s house. Today my favorite kind of cake is a cuppie called the Boom Boom Pow from a local cupcake and coffee shop made with vanilla cake, chocolate icing, a dollop of caramel, and flaky sea salt sprinkled on top.

The more specific, clear, and intentional you can get about these ingredients, the more you will create these “fully baked” inside layers of your brand. Think of it as the difference between making a moist, fluffy, perfectly layered cake versus an underbaked, messy, collapsing one. Brand clarity and an articulate business vision is essential, but unfortunately, it’s not enough.

For some reason I especially love how the icing doesn’t touch the edges of the paper – it means no trace of icing gets left behind and misses consumption!

What’s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel. The icing is how you attract and inspire your dream customers – so it should be consistent, irresistible and sprinkled with clues that let them know what they’re promised to get on the inside if they take a bite.

Source: https://braidcreative.com/blog

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]]> https://drtoddhoffman.com/your-brands-first-impression-is-the-icing-on-the-cake/feed/ 0 453 Grow Your Following by Building a Trustworthy Brand https://drtoddhoffman.com/grow-your-following-by-building-a-trustworthy-brand/ https://drtoddhoffman.com/grow-your-following-by-building-a-trustworthy-brand/#respond Fri, 12 Jul 2019 07:15:32 +0000 https://drtoddhoffman.com/2019/07/12/grow-your-following-by-building-a-trustworthy-brand/ Earlier this year we decided to ditch this very method of growing our own email list. We made every single branding exercise and worksheet on our site available for direct download without the exchange of an email address.

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]]> Email marketing is an important and effective tactic. It allows you to cut through the noise and sell directly to new customers and potential leads who actually want to hear from you. A popular way to build your list is to offer content upgrades (like free courses, worksheets, and ebooks) and enticing incentives (like exclusive offers and discounts).

We grew our list by thousands of subscribers by going against the grain of everything being taught right now about list building.

Earlier this year we decided to ditch this very method of growing our own email list. We made every single branding exercise and worksheet on our site available for direct download without the exchange of an email address.

So imagine our surprise when our email list, which had plateaued at around 13,000 subscribers for over a year had attracted 2,000 new subscribers within months of removing all opt-ins and content upgrades.

Source: https://braidcreative.com/blog

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