Branded photography can help set the tone and make a good first impression – and it can reassure and build trust with your potential customers because you’re showing them what they can expect when they hire or buy from you.

I know, I know! Just the words “stock photography” conjure up images of very happy and very white middle-aged couples walking along the beach with a glass of wine in hand.

In this article we’re going to cover the basics of what you need to know when it comes to creating and utilizing your own brand photography. But trust, stock photography has come a long way and with a curatorial eye you can find beautiful and diverse imagery that sets the tone for your brand.

Source: braidcreative.com/blog/

The post How to Build Branded Photography Studio? appeared first on Dr. Todd Hoffman.

“I can’t do that, you [Braid] are already doing that.”

She followed up by asking for a no-nonsense response to how you make it in a saturated market where it feels like everyone is doing the thing you want to be doing. Whether you’re a coach, photographer, painter, marketer, leadership consultant – or even a whole team of people working toward a common goal – it can be easy to question whether you’re adding to the noise or actually contributing something special with your services and talent.

The feel-good response to this self doubt would be: “Only you can combine your personal + professional experience to offer something special (like a unique snowflake!) that nobody else can”

And while there’s truth to that sentiment, I can think of far more practical and straight-forward insights that will help you cut through the noise and stand out among your competitors. And that’s what I want to share with you today.

Source: https://braidcreative.com/blog

The post Standing Out In a Saturated Market appeared first on Dr. Todd Hoffman.

It’s not uncommon for us to get pushback from our clients who are uncomfortable with narrowing in on their dream customer. They might say it’s because they don’t want to leave anyone out.

Either a previous customer you’ve already worked with, a friend you know would benefit from your offering, or maybe even a character on a TV show you could imagine hiring you!

But if we’re reading between the lines, we always sense an underlying fear of losing out on any customer willing to pay them. If money were no object, who would your dream customer be? What exactly would you offer them? Why do they need it – what problem are you solving for them?

Source: https://braidcreative.com/blog

The post Does Narrowing in Freak You Out? appeared first on Dr. Todd Hoffman.

The more specific, clear, and intentional you can get about these ingredients, the more you will create these “fully baked” inside layers of your brand. Think of it as the difference between making a moist, fluffy, perfectly layered cake versus an underbaked, messy, collapsing one. Brand clarity and an articulate business vision is essential, but unfortunately, it’s not enough.

For some reason I especially love how the icing doesn’t touch the edges of the paper – it means no trace of icing gets left behind and misses consumption!

What’s a cake without icing? That outer layer, the icing, is how you actually show up with your brand positioning, messaging, voice, style, look, and feel. The icing is how you attract and inspire your dream customers – so it should be consistent, irresistible and sprinkled with clues that let them know what they’re promised to get on the inside if they take a bite.

Source: https://braidcreative.com/blog

The post Your Brand’s First Impression is the Icing on the Cake appeared first on Dr. Todd Hoffman.

We grew our list by thousands of subscribers by going against the grain of everything being taught right now about list building.

Earlier this year we decided to ditch this very method of growing our own email list. We made every single branding exercise and worksheet on our site available for direct download without the exchange of an email address.

So imagine our surprise when our email list, which had plateaued at around 13,000 subscribers for over a year had attracted 2,000 new subscribers within months of removing all opt-ins and content upgrades.

Source: https://braidcreative.com/blog

The post Grow Your Following by Building a Trustworthy Brand appeared first on Dr. Todd Hoffman.